Broadly encouraging consumers to learn about, visit and explore specific geographical locations, with content relating to the region’s link to wine—covering travel, history, local music, art and other cultural contexts.
- Maximum of 1500 words for text, 10 minutes for video
- Exploring any aspect of tourism linked to wine
- Value will be given to the BDWA “Quality Criteria” with an emphasis on the Quality of Presentation
It’s one of the biggest advantages of wine tourism: the universality of wine that enables you to travel to new regions, uncover history and explore different cultures across the globe.
The entries in this category will not be judged so much on the format, but on the ability to communicate in a unique, appealing and entertaining way about a specific location and its relationship with wine, promoting the region and motivating the audience to visit. It’s about the quality of the message and bringing the location to life through presentation and creative use of multi-media possibilities (photos, video, etc.)—make your audience want to love the same things you love about that place.
Build a broader culture and tell us your stories about travel, history and geography as it relates to a wine theme—wine regions are about more than just the wine, after all.