We all love a story about unearthing a previously little-known talent, bringing their best work to a wider audience and maybe giving them “a big break”. We especially love it in wine.
We all know stories about innovative importers who have done this, finding new wine producers with great wines, but this is also very much the mission of the BDWA too.
The Born Digital Wine Awards is the only digital program supporting both recognized and emerging wine content creators, producing a wide range of digital content, but doing so regardless of language or geographical location. These individuals are passionate, creative, innovative but often unrecognized for their work, and the Born Digital Wine Awards is a way for their voices to be heard and amplified around the world.
It is not easy to find a sponsor that has the same vision we do – companies that value a global perspective, are as mad about wine as we are, but are also digitally focused, so we are proud to announce a partnership with Laithwaites Wine and Virgin Wines.
Laithwaites is a family business, started by Tony Laithwaite in 1969, and remains a family affair today, despite its phenomenal growth. The Laithwaites story has always been one of discovering (and buying direct from) small producers, and bringing their wines to a new audience. This is no small feat when you realise that Laithwaites offers a vast selection of wines from 22 countries, including Hungary, Croatia, Moldova, and in the near future, Turkey! Not only this, but they sell their wines to an amazing diversity of consumers in the UK, USA, Australia, Hong Kong, Germany, Switzerland, Denmark and Poland. Their unique appeal to consumers is the stories and long-held relationships behind their wines which are passed on to customers to entertain and enhance the enjoyment of wine overall.
Virgin Wines has been a pioneer in the online wine retail sphere, combining a fun, approachable communication style, the reach of the web plus the expertise of trained advisers. This commitment made them one of the leading and longest standing specialist wine retail brands on the web and today they are still growing fast and expanding to operate not just in the UK, but also the USA and Australia.
Both companies are veterans of the “direct” retail experience both online and off and really understand the value of quality communication with the enthusiastic wine consumer, and as such are very keen to promote talented wine communicators from all around the world of wine.
With this support, we hope the BDWA will make the world of wine online in 2012 even more varied, even more exciting and even more deliciously satisfying. I’m sure we can all raise a glass to that!
We encourage you to take a moment to check out both Laithwaites Wine and Virgin Wines in the New Year and see if maybe they can get the creative wine juices flowing.
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