Wink Lorch: Second Place, Best Editorial / Opinion Piece
interview by Richard Siddle
We continue our series of interviews with the authors who came top in the 2016 awards, with a chat with wine writer Wink Lorch, runner up in our Best Editorial/ Opinion category, who is also a BDWA winner in a past edition, who looks back over her writing career and picks out what she likes to write about and who she likes to read.
“I like to support good on-line writing and was encouraged to enter. I won a prize in the first edition of the competition. As I had been employed for nine months during this period by Wine-Searcher, it was obvious to choose what I thought were some of my best pieces. I chose those that I thought were the most original.”
How did you get in to wine writing?
“I’ve always worked in wine. When I had a small business selling wine decades ago, I wrote my own wine lists, newsletters etc. Then as I moved away from wine selling and into education I approached some local papers to write a wine column. I moved on from there.”
What is your approach to wine writing … do you think you have a specific style/approach
“My approach tends to be more educational than anything even if it’s a humorous piece. I always want to explain the story behind wines, wine regions, wine people and the wine trade.”
What do you think of wine writing in general?
“It is extremely varied in quality, both writing quality and accuracy of content. Too many people choose to write about a subject that I’ve seen written about for decades and offer nothing new on the subject. Online has given a chance for new approaches, yes, but also has encouraged bad writing.”
Who do you look up to/ enjoy reading in wine?
“Jancis Robinson MW, Eric Asimov, Jon Bonné, Andrew Jefford, and sometimes Alfonso Cevola and Simon Woolf.”
What other non-wine writers do you read regularly/ favourite magazines/ publications?
“I regularly read the magazine Intelligent Life published by the Economist group – the writing quality/content is superb.”