Damien Wilson was appointed in August 2015 as the inaugural Hamel Family Chair of Wine Business Education with SSU’s Wine Business Institute. Dr. Wilson arrived in California with 20 years of professional experience in the wine sector. He joins the Wine Business Institute from Burgundy’s School of Wine and Spirits Business, having established an almost decade-long European professorial career after having started with the University of South Australia in 1999. Dr. Wilson’s research background started with the prestigious Wine Marketing Group, where he worked on a series of projects investigating wine consumer adoption patterns, purchasing motivations and retailing strategies. The client list extended from global organizations such as Pernod-Ricard and the Fosters group, through to generic bodies and boutique wine producers. His professional and research interests have realized an extensive list of trade, consumer and academic publications on crowdfunding, wine consumer behavior, tourism and technology. Dr Wilson’s most recent publication in August is a working paper with the American Academy of Wine Economists on Digitizing the wine sector.