Paul Mabray


About Paul

Paul Mabray has been a potent change agent in the wine industry for over twenty years.  He began his career working in traditional three-tier sales and marketing with Napa Ale Works and later innovating Direct to Consumer sales and marketing models with Niebaum Coppola. Since then, he’s been at the forefront of all major digital trends for the wine industry, working with and when they entered the wine-digital space. He founded two companies that have significantly changed the US wine landscape for digital. First by introducing winery e-commerce with Inertia Beverage Group that transformed into pioneering winery e-commerce and then again introducing social media and social customer relationship management with He’s currently CEO of, a digital consumer insights company. He is considered the wine industry’s foremost futurist and thought leader, harnessing the power and potential of digital tools and methodologies to move the industry into the future. He writes regularly at

Photo credits: Wine2Wine