Online publishing of wine content, whether it be it long- or short-form text, audio, video or photography, continues to develop and change. There have been attempts to judge and categorize the quality of this output, but there is a lack of emphasis on the subject matter itself, an over-emphasis on the personalities and design behind this content, and few awards have had a global relevance.
The idea behind the Born Digital Wine Awards, brought to you by Wine in Moderation (#BDWAbyWIM) is to stimulate and promote quality wine content by creating awards with real value, decided by a panel of respected judges representing the diverse world of wine and publishing. The focus is on the material the audience experience, not the body of work produced by individuals which might vary considerably. We also believe that as wine is a global product, the reach should be international, not defined by a single culture.